About InData

Built by the people who've done the work.

We’re a Utah-based team of engineers, sellers, marketers, and operators who came together from Silicon Valley startups and real B2B industries — because we knew this platform could be built better.

8 +

DISCIPLINES ON THE TEAM

40 +

YEARS COMBINED INDUSTRY EXP.

Utah .

HEADQUARTERED & BUILT HERE

SV →UT

SILICON VALLEY ROOTS

Our Story

We didn't come from the same hallway.

Most software companies are built by engineers who hand off to salespeople who hand off to marketers. Everyone talks past each other — and the product shows it.

InData was founded on a different premise: that the best B2B platform could only be built by people who’ve lived on every side of the problem. Sales veterans who’ve carried quotas. Engineers who’ve shipped enterprise software under pressure. Marketers who’ve driven demand for complex industrial brands. Support professionals who’ve been on the front lines when systems fail and deadlines don’t move.

That mix isn’t a coincidence. It’s the whole point.

We built the platform we always wished existed — because we’d all been frustrated by the ones that didn’t.

— InData Founding Team

Our Team

Every discipline that B2B commerce actually needs.

We didn’t hire for a single function and figure out the rest later. Our founding team spans the full stack of what it takes to build, sell, market, and support a world-class B2B platform.

Software Engineering

Our engineers have shipped enterprise SaaS at Silicon Valley startups, built ERP integrations, and scaled infrastructure to handle millions of products. They write code like the business depends on it — because it does.

Product Management

Our PMs come from high-growth startups where fast iteration and real user empathy aren't optional. They translate complex B2B workflows into software that feels simple to use — and powerful under the hood.

Sales & Business Development

Several of our founders have carried quotas in distribution, manufacturing, and wholesale. They've done the calls, managed the accounts, and know firsthand what it takes to win and keep B2B customers in competitive markets.

SEO Strategy

We understand how procurement managers, operations directors, and purchasing agents search for solutions — and we know how to build platforms and content that show up when they do. B2B SEO is different. We do it right.

Advertising & Paid Media

From Google Shopping and paid search to LinkedIn, Meta, and programmatic display — our advertising team has driven qualified demand for B2B brands with complex products and long sales cycles. ROAS isn't a mystery to us.

Customer Support & Success

Because several of us have been customers of platforms that vanished after go-live, we built a support culture around actually being there. Responsive, accountable, and invested in outcomes — not just tickets closed.

Where We Are

Utah-built. Silicon Valley-proven.

Our team is rooted in Utah — one of the fastest-growing technology corridors in the country, and a place where serious companies get built without the overhead or pretense of the Bay Area.

But we brought Silicon Valley with us. Our engineers, product managers, and business development founders have worked inside high-growth startups where speed, scalability, and ruthless prioritization aren’t buzzwords — they’re survival skills.

The result is a team that moves fast, builds with intention, and understands both what great software looks like and what real B2B businesses actually need. Utah gave us the focus. Silicon Valley gave us the playbook. Industry gave us the perspective.

This is what happens when the people who sell, build, market, and support B2B commerce finally build it together.

One platform. Unlimited storefronts. A team that’s been in your industry.

See the platform Get in touch